Friday, September 08, 2006
Good day friends! My name is John and I am currently a senior at the University of Delaware majoring in Marketing and Management. I am new to the world of blogging but I am confident that creating my own blog and commenting on others’ this semester will be a fun and educational experience. The topic I chose for my blog is promotion in the Internet marketing mix and the first topic I would like to discuss is… ADVERGAMING!
Advergaming is a relatively new term which is used to explain any type of advertising related to or within videogames. This trend is growing in popularity, particularly on the Internet. The following article from the New York Times acknowledges this trend and nicely highlights several examples: It's a Game. No It's an Ad. No It's Advergame.
With the growing use, acceptance, and application of videogames, I see limitless potential for advergaming. I feel that consumers are more receptive and more likely to remember messages presented through advergaming than those in more traditional forms of advertising (radio spots, newspaper ads, billboards, etc.). Why? Quite simply, people do not like being force-fed advertisements. Advergaming allows for interaction and a degree of control on the part of the potential consumer. The brand being promoted becomes secondary when your pride depends on sinking a putt to once and for all put an end to that obnoxious coworker’s streak in Candy Stand mini golf! This article primarily focuses on the success of the Orbitz gaming web site.
Companies that invest in advergaming promotions can also relish in the fact that they are reaching many different demographics. I would assume that most of people playing these online games are under the age of 40, but the New York Times article briefly explains that women are becoming just as big a part of the target audience as men. Advergaming is here to stay and shows promise of huge growth in the near future. If you are interested in trying out some of these games, Game Daily posted an article with their take on advergaming along with several links.
GAME OVER (at least until my next post)
- JJC Jr
Advergaming is a relatively new term which is used to explain any type of advertising related to or within videogames. This trend is growing in popularity, particularly on the Internet. The following article from the New York Times acknowledges this trend and nicely highlights several examples: It's a Game. No It's an Ad. No It's Advergame.
With the growing use, acceptance, and application of videogames, I see limitless potential for advergaming. I feel that consumers are more receptive and more likely to remember messages presented through advergaming than those in more traditional forms of advertising (radio spots, newspaper ads, billboards, etc.). Why? Quite simply, people do not like being force-fed advertisements. Advergaming allows for interaction and a degree of control on the part of the potential consumer. The brand being promoted becomes secondary when your pride depends on sinking a putt to once and for all put an end to that obnoxious coworker’s streak in Candy Stand mini golf! This article primarily focuses on the success of the Orbitz gaming web site.
Companies that invest in advergaming promotions can also relish in the fact that they are reaching many different demographics. I would assume that most of people playing these online games are under the age of 40, but the New York Times article briefly explains that women are becoming just as big a part of the target audience as men. Advergaming is here to stay and shows promise of huge growth in the near future. If you are interested in trying out some of these games, Game Daily posted an article with their take on advergaming along with several links.
GAME OVER (at least until my next post)
- JJC Jr
# posted by Unknown @ 3:39:00 PM 
