Friday, September 22, 2006
Aloha! I apologize for waiting until late in the week to post, but I have been sidetracked by a rousing game of Candy Stand mini golf! This week we will focus on a marriage between young and old in the world of entertainment/advertisements. This article from the Washington Post explains that network television powerhouse NBC has struck a deal with the hot and relatively new streaming online video gurus at YouTube. This “marriage between old and new” represents a milestone in the evolution of entertainment promotion. (Picture from freakingnews.com) I commend NBC for taking a brave step in what I believe is the right direction. Acknowledging a growing target market (the online video community) will only help NBC, and I expect others to follow in the very near future.
So… does anyone else love, I mean LOVE sites like YouTube and Google Video? A huge selection of free streaming videos only keystrokes away – what’s not to love? Some days I’ll come home from class and feel burnt out, so I think to myself “forget this business school nonsense! I should just move to California and become a hang gliding instructor!” (I’m a very fickle person). So when I finally relax, sit down at my computer, maybe grab a drink, I’ll watch the latest hang gliding videos posted online. After that, life is good – thank you YouTube!
The only part of the Washington Post article that concerns me is the part where an NBC executive mentions that sites like YouTube should figure out a way to assess charges. With all due respect, screw that. They believe if people enjoy this “quality content” they will also be willing to pay a fee. Could somebody remind me how many users Napster kept after it became a pay site? The bottom line is that we are in the midst of an explosion in the online video industry – let’s keep it legal, keep it free, integrate a few promotions, and everyone wins!
- JJC Jr
So… does anyone else love, I mean LOVE sites like YouTube and Google Video? A huge selection of free streaming videos only keystrokes away – what’s not to love? Some days I’ll come home from class and feel burnt out, so I think to myself “forget this business school nonsense! I should just move to California and become a hang gliding instructor!” (I’m a very fickle person). So when I finally relax, sit down at my computer, maybe grab a drink, I’ll watch the latest hang gliding videos posted online. After that, life is good – thank you YouTube!
The only part of the Washington Post article that concerns me is the part where an NBC executive mentions that sites like YouTube should figure out a way to assess charges. With all due respect, screw that. They believe if people enjoy this “quality content” they will also be willing to pay a fee. Could somebody remind me how many users Napster kept after it became a pay site? The bottom line is that we are in the midst of an explosion in the online video industry – let’s keep it legal, keep it free, integrate a few promotions, and everyone wins!
- JJC Jr
# posted by Unknown @ 7:31:00 PM 
